Auction Sites can sell to the world
The buzz and excitement of auctions has found a new medium in the Internet, but despite the exponential growth experienced and predicted, companies auctioning online are yet to use the WWW to its full potential.
Forrester Research predicts that trading via auctions and exchanges will increase 25-fold in the next five years, reaching $746 billion by 2004.
Rick Mosenkis, vice president of VerticalNet, a supplier of vertical Internet hubs for business, says that customer acquisition is the greatest challenge facing auction sites.
"You need to get a certain critical mass with an auction model because it doesn't work if you don't have enough buyers," Mr. Mosenkis said.
Major auction sites may be limiting this "critical mass" and decreasing the market available to them by presenting offerings only in English.
WorldLingo Chairman Phil Scanlan said online auction sellers could eliminate language barriers that inhibit sales by implementing WorldLingo's translation tools into their site.
This integration of language translation capabilities into auction sites allows buyers and browsers to view a listing in their native language.
This is an excellent value added feature for the auction sites that benefits both the auction owners and auction users.
WorldLingo Chairman Phil Scanlan said that auction sites are not only helping to increase the size of their auction market, they can also gain a competitive advantage by integrating WorldLingo's translation tools into the listings.
"There is a high density of competition in the area of auction sites online, and providing a translation option is an excellent way to differentiate the company," Mr. Scanlan said.< /p>
The auction sites can offer the translation option to customers in the same style as existing highlighting features, such as "bold" listings.
"Our revolutionary new business plan gives auction sites a new revenue stream, and a new worldwide base of clients, without costing them a dime or causing integration hassles."
A major benefit of WorldLingo's translation solution is that it is completely seamless to users.
Auction browsers click on a WorldLingo drop-down box to translate the listing they are interested in, never having to leave the auction site.
WorldLingo also provide an email translation solution that improves customer service communication at online auctions.
"Integrating WorldLingo's email translation solution into your website allows you to interact and help your non-English speaking customers.
Auction buyers viewing a translated listing can also email the seller in their preferred language" said Scanlan.
The process of sending the translated email is also completely seamless to auction users, and is as simple as filling in an online form.
The languages offered by WorldLingo, for both the auction listing and email services cover 91.3% of the preferred languages used by non-English speaking Internet users.
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